Customer Relationship Management (CRM) is a crucial aspect of any business, especially for overseas store enterprises. In order to effectively manage customer relationships and optimize the CRM process, it is important to conduct research and implement strategies based on value stream mapping. Value stream mapping is a lean management tool that helps to visualize and understand the flow of materials and information in a process. By using value stream mapping, overseas store enterprises can identify areas of waste and inefficiency in their CRM process and develop strategies to optimize it. The research on CRM process optimization strategies of overseas store enterprises based on value stream mapping involves a thorough analysis of the current CRM process. This includes mapping out the entire process from the initial customer interaction to the final sale and post-sale support. By visually representing the flow of activities and information, the research can identify bottlenecks, delays, and other areas of waste in the CRM process. Once the current CRM process has been mapped out, the research can then focus on developing strategies for optimization. This may involve streamlining the process, eliminating unnecessary steps, and implementing technology solutions to improve efficiency. For example, the research may identify opportunities to automate certain aspects of the CRM process, such as customer data collection and analysis, to reduce manual effort and improve accuracy. In addition to process optimization, the research may also explore strategies for improving customer satisfaction and loyalty. This could involve identifying key touchpoints in the CRM process where customer experience can be enhanced, such as personalized communication and targeted marketing efforts. By understanding the value stream of customer interactions, overseas store enterprises can better align their CRM process with customer needs and expectations. Overall, the research on CRM process optimization strategies of overseas store enterprises based on value stream mapping is essential for improving the efficiency and effectiveness of CRM processes. By identifying areas of waste and developing strategies for optimization, overseas store enterprises can better manage customer relationships and ultimately drive business growth. This research can provide valuable insights and actionable recommendations for overseas store enterprises looking to enhance their CRM processes and better serve their customers.