In the digital age, customer relationship management (CRM) has become an essential tool for businesses to understand and engage with their customers. However, as businesses expand into overseas markets, they must also consider the privacy protection and compliance regulations of those markets. This is particularly important in the context of the European Union's General Data Protection Regulation (GDPR) and other similar regulations in different countries. Protecting customer privacy in the digital transformation of CRM in overseas store markets requires a comprehensive approach that takes into account the specific regulations of each market. This includes understanding the data protection laws, obtaining the necessary permissions from customers, and implementing the appropriate technical and organizational measures to ensure the security of customer data. One of the key challenges in this process is the need to balance the benefits of CRM with the need to protect customer privacy. Businesses must find ways to collect and use customer data in a way that is compliant with local regulations while still providing value to the customer. This may involve obtaining explicit consent from customers for the collection and use of their data, as well as providing them with the ability to access and control their own data. Another important aspect of protecting customer privacy in the digital transformation of CRM in overseas store markets is the need for transparency. Businesses must be transparent about their data collection and usage practices, and provide customers with clear and easily accessible information about how their data is being used. This includes providing customers with the ability to opt out of certain data collection and usage practices, as well as the ability to request the deletion of their data. In addition to transparency, businesses must also ensure the security of customer data. This includes implementing robust security measures to protect customer data from unauthorized access, as well as having processes in place to respond to data breaches in a timely and effective manner. Overall, protecting customer privacy in the digital transformation of CRM in overseas store markets requires a proactive and comprehensive approach. Businesses must be aware of the specific regulations of each market, obtain the necessary permissions from customers, and implement the appropriate technical and organizational measures to ensure the security of customer data. By doing so, businesses can build trust with their customers and ensure compliance with local regulations, while still providing value through their CRM efforts.