Cross-cultural service innovation is a crucial aspect of global business operations, especially in the context of overseas store service customer relationship management (CRM). In today's interconnected world, businesses are expanding their operations across borders, and as a result, they are faced with the challenge of catering to diverse cultural preferences and expectations. This necessitates the need for service innovation that takes into account the cultural differences of customers in different regions. One of the key areas of focus in cross-cultural service innovation is customer care. This involves understanding the cultural nuances of customer behavior and preferences in different markets and tailoring the service experience to meet their specific needs. For example, in some cultures, customers may value personalized and attentive service, while in others, they may prefer a more hands-off approach. By understanding these cultural differences, businesses can innovate their customer care strategies to ensure that they are effectively meeting the needs and expectations of their diverse customer base. Another important aspect of cross-cultural service innovation is service optimization. This involves streamlining and improving the service delivery process to ensure that it is efficient and effective in meeting the needs of customers from different cultural backgrounds. This may involve rethinking the way services are delivered, such as through the use of technology or the development of new service models that are better suited to the cultural preferences of customers in different regions. In order to successfully innovate in these areas, businesses need to invest in cultural intelligence and develop a deep understanding of the cultural differences that exist in the markets they operate in. This may involve conducting thorough research and analysis of customer behavior and preferences, as well as engaging with local partners and stakeholders to gain insights into the cultural dynamics at play. Furthermore, businesses need to empower their employees with the skills and knowledge to effectively navigate and respond to cultural differences in their service delivery. This may involve providing cultural sensitivity training and developing internal processes and systems that support cross-cultural service innovation. In conclusion, cross-cultural service innovation is a critical component of successful overseas store service CRM. By focusing on customer care and service optimization under the cultural differences of overseas markets, businesses can ensure that they are effectively meeting the needs and expectations of their diverse customer base. This requires a deep understanding of cultural differences, as well as a commitment to empowering employees with the skills and knowledge to navigate and respond to these differences effectively. Ultimately, businesses that prioritize cross-cultural service innovation will be better positioned to succeed in the global marketplace.