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Strategic customer stratification decision-making: core customer management and strategic partner development of overseas store CRM
2024-04-07
在海外商店的客户关系管理(CRM)中,战略客户分层决策是至关重要的。这涉及到核心客户管理和战略合作伙伴的发展,对于海外商店的长期发展和成功至关重要。
首先,核心客户管理是指对那些对商店业绩有着重要影响的客户进行重点管理。这些客户可能是高消费者,也可能是对商店品牌有着重要影响力的人物。通过对这些核心客户进行精准的管理和关怀,可以增加他们的忠诚度,提高他们的消费频率和金额,从而对商店的业绩产生积极的影响。因此,商店需要通过CRM系统对这些核心客户进行细致的分析和管理,制定个性化的营销策略,以满足他们的需求,提高他们的满意度。
其次,战略合作伙伴的发展也是海外商店CRM中的重要环节。这些战略合作伙伴可能是其他商家、供应商、或者是一些重要的社会组织。与这些合作伙伴建立良好的关系,可以为商店带来更多的资源和机会,提高商店的竞争力和影响力。因此,商店需要通过CRM系统对这些合作伙伴进行细致的分析和管理,制定合适的合作策略,以实现双赢的局面。
在进行战略客户分层决策时,商店需要综合考虑客户的价值、需求和潜力,以及商店自身的资源和定位。通过科学的分析和决策,商店可以更好地了解客户,更好地满足客户的需求,从而提高客户的忠诚度和满意度,促进商店的长期发展和成功。
总之,战略客户分层决策是海外商店CRM中的重要环节,涉及到核心客户管理和战略合作伙伴的发展。商店需要通过CRM系统对核心客户和战略合作伙伴进行细致的分析和管理,制定个性化的营销策略和合作策略,以实现双赢的局面。只有这样,商店才能更好地了解客户,更好地满足客户的需求,从而提高客户的忠诚度和满意度,促进商店的长期发展和成功。
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